South Africans are rugby mad. On any given match day, men, women and children can be seen wearing rugby jerseys and reveling in the green and gold, the colours worn by the Springboks.
Both the South African Rugby Union (also known as SA Rugby) and the actual game of rugby have been at the forefront of change on the South African sports scene over the past ten years, and management structures and strategies in SA Rugby have continuously evolved to keep up with changes and challenges on the South African playing field.
SA Rugby is committed to South Africa, constantly emphasizing the role of the sport and the country’s national teams in encouraging patriotism and instilling national pride in people from all walks of life. Rugby is also one sport in which South African teams compete with – and regularly beat – the top teams from around the globe.
The organisation believes that continual growth is vital to the future of the sport in South Africa. For rugby to be a national sport it must appeal to – and be played or watched by – a significant percentage of the South African population. SA Rugby has formulated a growth strategy that covers both participants and supporters, and a number of activities are already underway to meet these objectives.